However, mobile publishers really started moving into the hybrid niche a few years ago because it was actually getting very difficult to launch a successful hyper-casual game. Casual giants like King and Supercell still dominate the industry in terms of revenues. Mob Control The rise of the hybrid-casual segmentĭe Vésinne-Larüe noted that while the hybrid-casual category is getting more popular in the media and professional community, it is far from being the ultimate market leader. “The whole idea is to build games that become resilient through live ops, level design, and deeper meta gameplay, so you can actually keep scaling the game for years,” de Vésinne-Larüe explained.Įxamples of successful hybrid-casual games in Voodoo’s portfolio are Mob Control, which has a hyper-casual core but with meta elements (multipliers, multiplayer, etc.), and Collect Em All!, which offers classic puzzle gameplay but with mini games and meta decorating options.Īccording to Voodoo, hybrid “mega hits” in its portfolio are generating between $20 million and $100 million in annual revenue. The goal should be to “monetize everyone” from the get go, but also find ways to retain the core playerbase for as long as possible.
Hyper-casual are usually monetized through ads and rewarded videos, but the hybrid model involves adding other methods such as in-app purchases (IAPs) to improve the lifetime value (LTV). “It can be any kind of core gameplay that can get you high retention with a hybrid monetization,” de Vésinne-Larüe said. Hybird titles can incorporate elements from a wide variety of niches and genres, from Merge and Match-3 to Action and FPS. Combination of different monetization loops.At least 15% D7 retention just through core gameplay alone.Deep core gameplay (deeper than hyper-casual projects can offer).Together with co-hosts, AppMagic VP of product Stan Minasov and business development manager Kirill Vaganov, he shared a lot of insights about the hybrid-casual segment of the mobile games market.īelow are the key takeaways from the conversation, but to get the big picture, listen to the second episode in full on:Īccording to de Vésinne-Larüe, hybrid-casual titles are defined by: De Vésinne-Larüe was a special guest on the third episode of Games and Names, a games industry podcast launched by AppMagic in partnership with WN Media Group.
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